Primary logo
Default lockup for light surfaces. Use on white, fog (#EEF1F1), or light photography.
Usage
These brand assets are provided for approved use only. Do not modify, distort, recolor, recreate, or use the logo in a misleading way. Maintain clear space around the mark and never place it on backgrounds that reduce legibility.
Logo on dark background
Use on Deep Ground (#253238) or dark imagery. Keeps the full-color mark with light wordmark.
Logo on light background
Use on Fog (#EEF1F1) or off-white surfaces where you need an explicit light backdrop.
Monochrome — dark
Single-color version for press, embossing, or low-color print. Do not recolor.
Monochrome — light
Single-color reversed version for dark backgrounds where full color isn't suitable.
Icon / favicon
Square monogram mark. Use for app icons, favicons, social avatars, and tight UI spaces.
Social preview image
OpenGraph / Twitter card image (1200×630). Use when sharing Groundwork links externally.